My team and I developed the winter campaign for IQOS, hosted in Poiana Brasov, in HoReCa (2022-2023). My involvement consists of both the strategic branding initiatives and on-site activations, tailored to each location, alongside the meticulous orchestration of communication efforts across social media platforms.The brand's role was to enhance audience moments together and to discover how they are progressing with IQOS. So, IQOS was taking winter forward, remastering typical winter activities into better versions. With IQOS, the cold season is transformed, elevated.
Key visuals
Visibility
Ski racks
Barrels & complimentary heated blankets
Activations
Social media - Instagram grid preview
SoMe individual posts & captions
Reels
